Carbon Reduction Plan
Supplier: Mona Digital (sole trader, trading as Mona Digital)
Trading address: Hebog Y Dyffryn, Llangefni, Anglesey, LL77 7YS
Plan published: 5 May 2026
Plan owner: Dafydd Weightman, Founder
Review cycle: Annual (next review: May 2027)
This is a self-declared Carbon Reduction Plan by a sole-trader business. Figures are good-faith estimates pending implementation of meter-level and mileage-log monitoring from 2027 onwards.
Commitment
Mona Digital is committed to achieving Net Zero greenhouse gas emissions by 2050, in line with the UK Government's legal commitment under the Climate Change Act 2008 (as amended) and the Welsh Government's Net Zero Wales target.
As a sole trader operating from a home office on Anglesey, Mona Digital's operational footprint is small in absolute terms, but the business recognises a duty to measure, reduce and report on the emissions it generates and to take active steps to lower them year on year.
This plan covers the period 2026 to 2050 with annual reviews. It is published publicly on monadigital.co.uk and is provided to public-sector buyers on request as part of procurement self-declarations and Single Procurement Document (SPD) responses.
Baseline emissions
Baseline year: 2026 (the business's first full operational year as a published carbon-reporting entity).
Reporting follows the GHG Protocol Corporate Standard scopes:
Scope 1 — Direct emissions
Mona Digital does not own a company vehicle or burn fossil fuels in the home office. Scope 1 emissions are recorded as 0 tCO₂e.
Scope 2 — Purchased electricity (location-based)
Mona Digital operates from a home office in Llangefni. Studio-related electricity use (computing, charging cameras and drone batteries, lighting during edit sessions) is estimated at approximately 750 kWh/year of the household's total — equivalent to roughly 0.16 tCO₂e at the UK 2025 grid intensity (~207 gCO₂e/kWh).
This estimate will be refined from 2027 once a smart meter or appliance-level monitor is in use.
Scope 3 — Other indirect emissions
The largest share of Mona Digital's footprint sits in Scope 3:
- Business travel by private car (shoots across North Wales, North West England): approximately 6,000 miles/year, equivalent to roughly 1.60 tCO₂e/year based on average UK passenger-car emissions (~265 gCO₂e/mile, BEIS / DESNZ 2024 conversion factors).
- Equipment manufacture and replacement (cameras, drones, lighting, computers): amortised carbon cost estimated at approximately 0.40 tCO₂e/year based on a 5-year replacement cycle for major kit.
- Cloud storage and data transfer (Vimeo hosting, client deliverables, backups): estimated 0.05 tCO₂e/year.
- Procured services (accountant, web hosting, software subscriptions): estimated 0.10 tCO₂e/year.
Estimated total baseline: ~2.31 tCO₂e/year (Scopes 1 + 2 + 3 combined).
These figures are estimates based on standard conversion factors. The plan owner commits to refining the methodology with actual mileage logs and electricity-use records from 2027 onward.
Reduction targets
| Year | Target | Cumulative reduction vs 2026 baseline |
|---|---|---|
| 2030 | 1.75 tCO₂e | ~25% |
| 2035 | 1.15 tCO₂e | ~50% |
| 2040 | 0.60 tCO₂e | ~75% |
| 2050 | Net Zero | 100% (with verified offsetting for residual emissions) |
These targets align with the UK national pathway. Travel is the dominant share of the footprint, so the trajectory depends primarily on travel-related actions rather than on switching electricity tariffs.
Reduction actions in progress
Travel (largest share — priority)
- Route consolidation. Multiple shoots in the same area are scheduled together where editorial deadlines allow. Already saves an estimated 15–20% of mileage versus single-shoot scheduling.
- Cycling and walking for short Anglesey shoots. Where the brief and equipment allow, shoots within 3 miles of base are reached without the car.
- Public transport for longer journeys. Train preferred for Cardiff / Manchester / London-based meetings where journey time and equipment allow.
- Fewer, longer trips. Where a shoot does require the car, additional location scouting, B-roll capture or back-to-back client visits are stacked onto the same drive to reduce miles per project.
- Vehicle replacement choices. When the next vehicle replacement is needed, fuel efficiency will be a primary factor in the decision regardless of drivetrain choice. The business does not currently commit to electric or hybrid drivetrains given the operational requirements (long rural drives, kit cargo capacity, charging infrastructure outside main towns).
- Carbon offsetting for unavoidable business travel above the annual mileage target, via a Wales-based or UK-based verified scheme. Offsetting is treated as a last resort, not a primary reduction strategy.
Energy
- Switch to a verified renewable electricity tariff during the next supplier renewal cycle. This is the single largest available reduction in the home office's Scope 2 footprint and will be implemented by end of 2026.
- Energy-efficient kit. Edit machines and monitors are selected with EPEAT / Energy Star ratings where the spec allows.
- Standby power management. Equipment is fully shut down between sessions rather than left in standby.
- Daylight-first editing. Edit sessions scheduled around natural light during daylight hours where deadlines permit, reducing artificial lighting load.
Equipment lifecycle
- Repair and refurbishment first. Cameras, lenses, lights and drones are used to end-of-life rather than replaced on cosmetic grounds.
- Second-hand sourcing. Where new acquisitions are made, second-hand markets (MPB, WEX used) are preferred over new where the spec is met.
- Responsible disposal. End-of-life kit is donated to local film schools, community workshops or sold via second-hand channels rather than landfilled.
Cloud storage and data
- Selective archiving. Project files are pruned to deliverables + masters within 12 months of project close. Reduces ongoing data-centre electricity load attributable to the business.
- Provider accountability. Vimeo, Cloudflare and primary hosting providers all have public commitments to renewable energy in their data centres. These are reviewed annually as part of supplier selection.
Procurement
- Local-first sourcing for supplies, printing, accountants and any subcontracted services. Procurement footprint is kept within North Wales wherever practical.
- Bilingual digital deliverables. Welsh and English versions are delivered as files, not printed materials, by default — reducing paper and shipping emissions versus traditional bilingual print runs.
- Subcontractor selection (when bringing in additional crew on larger shoots) prioritises practitioners based within North Wales / North West to minimise travel emissions added to the project.
Reporting and verification
This plan is published publicly at monadigital.co.uk/carbon-reduction-plan/ and is reviewed annually on or near the anniversary of publication. The next review and update will be published by 31 May 2027.
Annual updates will include:
- Restated baseline figures with actual rather than estimated data where possible (mileage logs, electricity bills).
- Progress against the target trajectory.
- New reduction actions added in the past year.
- Any actions paused or revised, with explanation.
For procurement queries or to request a signed PDF version of this plan, contact:
Dafydd Weightman — Founder, Mona Digital
Email: [email protected]
Phone: 07583 104 657
This plan follows the structure of the UK Cabinet Office Procurement Policy Note 06/21 (now PPN 03/24), adapted for a sole-trader business below the central-government £5m contract threshold. Mona Digital does not currently bid on contracts that strictly require a PPN-compliant Carbon Reduction Plan, but provides this plan voluntarily as a public statement of commitment and to support buyer due diligence in Welsh and UK public-sector procurement.