selected work

Luis Chico — Coach LCTenzone bangor

photography · 2025 · Enzone, Bangor

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the brief

Luis Chico runs Coach LCT, a personal-training brand based at Enzone, Bangor. He commissioned a library of trainee-side imagery for the Coach LCT website, social channels and the lead-magnet pages that sit alongside his four-week group challenge.

The ask was specific: frames that show form and effort, not aesthetics on their own. Evidence of coaching, not stock fitness pictures.

Female athlete on a Life Fitness chest press machine, dramatic side-light gym setting. Editorial PT shoot at Enzone Bangor by Mona Digital.

the approach

The shoot was built around real training sessions rather than staged set-ups. Off-camera flash gave hard, intentional shadow — the kind of light that lets muscle definition and effort read on a phone screen instead of getting lost in ambient gym lighting.

The decision to work close to the trainees came from the brief itself. A wider, more polished frame would have produced gym advertising. A tight, lit frame produced a record of Luis's coaching.

Cable rope pull from behind — back anatomy detail, gym light wash. Editorial fitness photography by Mona Digital.

the making

Shot at Enzone, Bangor, across working sets with Luis's clients. Side-profile working sets, mirror compositions for back work, cable rope pulls from behind, deadlift setups, overhead press finishes. Each frame was lit with off-camera flash and graded to keep the gym's green tube light intact rather than corrected away.

A small handful of frames in the curated set are brand portraits of Luis himself, sitting in the same green light — keeping him in the same world as the trainee work, recognisable as the coach behind the brand without dominating the deliverable. Photography and lighting were both handled in-house.

the outcome

A curated set delivered in vertical (Instagram-ready) and horizontal master crops, with full usage rights for the Coach LCT website, social channels and lead-magnet material. Photographed, lit and colour-graded by Mona Digital. Welsh body copy delivered alongside English for bilingual deployment across the brand's properties.

Mirror composition — overhead press with reflected back muscle definition, strappy bra. Editorial fitness photography by Mona Digital.

the meaning

Trainer brand photography sits or falls on whether the work looks like coaching or marketing. The deliverable runs across Luis's lead-generation funnel — site, socials, challenge pages — not as decoration but as evidence of the work that happens in the room. Core is Mona Digital's fitness sub-brand; this is the kind of project it exists to make.

Cable triceps pushdown with mirror-reflected portrait, focused expression. Editorial PT photography at Enzone Bangor by Mona Digital.

credits

Photography: Dafydd Weightman, Mona Digital
Lighting: Dafydd Weightman, Mona Digital
Colour grade: Dafydd Weightman, Mona Digital
Client: Luis Chico — Coach LCT
Location: Enzone, Bangor

questions about this project

who shot the Coach LCT photography?

The set was photographed, lit and colour-graded by Dafydd Weightman of Mona Digital, commissioned by Luis Chico for the Coach LCT brand in 2026. The shoot took place at Enzone, Bangor.

where was the Coach LCT shoot photographed?

At Enzone gym in Bangor, North Wales, during real training sessions with Luis's clients.

is the Coach LCT project bilingual?

Yes. Body copy was delivered in Welsh and English alongside the imagery, so the work could be deployed across Welsh and English-language properties without rewriting.

what aspect ratios were delivered?

The curated set was delivered in vertical (Instagram-ready) and horizontal master crops, with full usage rights for the Coach LCT website, social channels and lead-magnet material.

how can I commission fitness photography like this?

Mona Digital's Core sub-brand handles fitness photography for North Wales gyms and PT brands. The studio scopes, shoots, lights, grades and delivers in-house — see /core/ for the service page.