selected work

Cookie Dealerstudio reel

video, social · 2026 · Studio, North Wales

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the brief

Cookie Dealer asked for a 9:16 social reel under ten seconds; a cookie advert built for Instagram and TikTok feeds. The challenge was set out plainly. How do you make food look this good without a kitchen, on a single backdrop, in one shoot day?

Cookie Dealer chocolate chip cookie macro shot with falling chocolate chips VFX. Studio-shot social reel filmed by Mona Digital.

the approach

A controlled studio setup. Soft pink seamless paper as the only backdrop. A key-and-fill lighting rig dialled in for the warm tones in the chocolate. The plan mixed practical effects with post-production VFX so the work split cleanly across set and edit, with no reliance on location or food styling.

Slow-motion capture would carry the action; fishing wires would carry the cookie. Everything else was straight macro video production.

Cookie Dealer Nutella-stuffed cookie broken open to reveal chocolate hazelnut centre. Studio macro photography by Mona Digital.

the making

Filmed on a single seamless paper backdrop in one shoot day in North Wales. Lit from above with a soft top-light, key-and-fill on the cookie, and a slow shutter to give the ingredient drops their deliberate, gravity-led feel. The opening chocolate-chip-rain shot mixes practical effect (chips actually falling on the take) with post cleanup. Speedramps and a careful colour grade keep the pink reading warm rather than flat.

The fishing-wire rigs that suspended the cookie for the hero motion shots came out in After Effects. Filmed, lit, edited and VFX-finished in-house by Mona Digital.

Cookie Dealer white chocolate-stuffed cookie pulled apart with melted white chocolate centre. Macro studio shot by Mona Digital.

the outcome

A vertical reel under ten seconds, finished at 9:16 for social media. One shoot day. One backdrop. End-to-end production through to delivery, with the VFX cleanup and grade handled in the same studio that filmed it.

Cookie Dealer custard-cream-filled cookie broken open to show soft custard centre. Studio reel shot by Mona Digital.

the meaning

Small food brands rarely have a kitchen-and-stylist budget. The exercise here was proving a single backdrop, a tight kit and a careful plan can carry a food ad on its own; and that controlled post is faster than building a full set. The cookie did the work. The studio kept out of the way.

Cookie Dealer chocolate fudge-stuffed cookie with peanut butter centre. Final shot of the social reel by Mona Digital.

watch the reel

A short-form vertical cut of this project — designed for Instagram, TikTok and YouTube Shorts.

credits

Director
Dafydd Weightman
Camera
Dafydd Weightman
Lighting
Dafydd Weightman
Editor
Dafydd Weightman
VFX
Dafydd Weightman
Studio
Mona Digital

questions about this project

who produced the Cookie Dealer reel?
The reel was directed, filmed, edited and VFX-finished by Dafydd Weightman of Mona Digital, a bilingual creative video production studio on Anglesey, North Wales.
how long is the Cookie Dealer reel?
Under ten seconds, finished at 9:16 vertical for Instagram and TikTok feeds.
where was the Cookie Dealer reel filmed?
In a studio setup in North Wales, on a single soft pink seamless paper backdrop, in one shoot day.
how was the cookie made to float in the shot?
Practical fishing-wire rigs held the cookie in motion on set; the wires were removed in After Effects during post-production.
how can I commission a food reel like this?
Mona Digital takes on social-first food and small-business reels alongside larger campaign films. See video production or social media for more.