Môr Perfumerydeffro
scroll for the storythe brief
Môr Perfumery is a North Wales startup fragrance brand. The shoot was for their first release, Deffro — cymraeg for “to awaken” — a fragrance built around early spring on Anglesey, citrus and herbs over resinous woods.
We created a set of short, atmospheric clips for social media. Cinematic in register, ambient in pacing. Material that could carry a launch carousel without leaning on music or voice-over.
the approach
One location, one window of light. The decision was to shoot the bottle into the actual landscape the fragrance describes — not in a studio with a coastal backdrop, but in the sea itself. Church Bay at sunset; the bottle in the tideline, the bottle in a sea river, the bottle with the horizon behind it.
The product name — Môr, the Welsh for sea — carried the staging. Frames were composed so the sea moves under and around the bottle rather than behind it.
the making
Single shoot, sunset light, Church Bay on Anglesey. The bottle was placed in a working tideline and in a freshwater channel running into the sea, with waves rolling under the glass between takes. A couple stood silhouetted in the background of the river frames, holding the human scale without pulling focus from the product.
Coverage built outward from the bottle: the waves on their own, the sea moving across the sand, the silhouettes against the horizon. Video production end-to-end — scope, shoot, edit, grade, deliver.
the outcome
Ten short clips made for social-media use, built for an ambient carousel rollout rather than a single hero edit. Each clip stands alone and sequences into the next.
The grade is a custom cinematic look with film grain, matched across every clip. Sound design is location-only — waves, wind, the river meeting the sea — no music bed.
the meaning
Deffro is a fragrance about a specific place at a specific moment: the turn of the season on the North Wales coast. Filming it on that coast, in that light, kept the brand and the product on the same map. A debut release that reads as the place it came from.
credits
- Director
- Dafydd Weightman
- Camera
- Edit
- Dafydd Weightman